CRM is a business philosophy, it consider first of all the customer. It want support marketing, sales and services activities. It guides the activities that a company makes to keep its customers, to find other ones and more profitable. It improves and optimizes relationships with customers, partners and other entities, correlating all the information and automating business processes.
e-Soft choose Vtiger like CRM to be suggested and integrated to pubblic and private companies. e-Soft has started important projects to add functionality to the product and makes it easy to medium and large companies and integrable with several ERP.